Smart Bidding has become the default approach in Google Ads. Manual CPC is being phased out, and AI-driven bidding now handles most campaigns. Here is how to make it work for you.
Smart Bidding Strategies Explained
Google offers four main Smart Bidding strategies: Target CPA (optimize for conversions at a target cost), Target ROAS (optimize for revenue at a target return), Maximize Conversions (get the most conversions within budget), and Maximize Conversion Value (maximize total conversion value within budget).
Choosing the Right Strategy
New campaigns with limited conversion data should start with Maximize Conversions to build the algorithm’s learning base. Once you have 30+ conversions per month, switch to Target CPA or Target ROAS.
