Technical SEO
How Google Uses Core Web Vitals as a Ranking Factor
TL;DR Google uses CrUX field data — not lab tests — to score Core Web Vitals as a ranking signal. Scores are evaluated at the…
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SEO
Expert analysis, strategies, and news for search engine optimization — technical SEO, on-page, off-page, link building, and more.
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Local SEO
How Google’s Local Algorithm Works: Distance, Relevance and Prominence Explained
TL;DR – Google describes local ranking through three confirmed factors: relevance, distance, and prominence — these are categories, not a complete disclosure of the algorithm…
Semantic SEO
How Google’s NLP, BERT, and MUM Work: What SEOs Need to Understand
TL;DR Google uses several AI systems within Search, including neural matching, RankBrain, BERT and MUM. Google describes neural matching as matching representations of concepts in…
Semantic SEO
What Is Semantic SEO? How It Differs from Keyword-Based Optimization
Semantic SEO extends keyword research by focusing on search intent, topic coverage, entity clarity, and internal architecture. Google does not publish a semantic SEO score or topical-authority metric. This guide explains what semantic SEO is, how it differs from keyword-led optimisation, and how to apply it without common failure modes such as intent dilution and cannibalisation.
E-commerce SEO
E-commerce SEO Roadmap: How to Prioritise a New Online Store
TL;DR – E-commerce SEO should be sequenced by dependencies, not by a fixed calendar: some workstreams must precede others; research, content production and authority development…
E-commerce SEO
What Is E-commerce SEO? How It Differs from B2B and Content SEO
TL;DR – E-commerce SEO optimizes online stores — primarily product and category pages — to appear in search results when users look for products to…
Local SEO
What Is Local SEO? How It Differs from Organic and National SEO
TL;DR – Local SEO optimizes a business’s online presence to appear in geographically bounded search results — the Local Pack and local organic results —…
Technical SEO
What Are Core Web Vitals? Complete 2026 Guide
TL;DR Core Web Vitals are three user experience metrics — LCP (loading), INP (interactivity), and CLS (visual stability) — that Google has used as a…
Off-Page SEO
HARO Link Building in 2026: How Journalist Source Outreach Works
Journalist-source outreach platforms connect reporters with expert sources. This guide covers how to evaluate requests, write strong responses, track citation and link outcomes, and measure results without fabricating benchmarks or misrepresenting the platform’s history.
Off-Page SEO
Guest Posting for SEO: What Still Works and What Google Penalises in 2026
Guest posting spans legitimate editorial contribution to link scheme. This guide covers what Google’s policies say, how to evaluate policy risk, qualify publication targets, handle link tagging, and measure outcomes beyond link count.
Off-Page SEO
Digital PR for SEO: How to Earn Links From Major Publications in 2026
Digital PR uses original research, expert commentary, and newsworthy stories to earn editorial coverage online. This guide covers campaign formats, pitch mechanics, evidence standards, AI search visibility, and how to measure outcomes beyond link counts.
Off-Page SEO
Competitor Backlink Analysis: How to Find and Win the Links Your Rivals Have
Competitor backlink analysis shows which sites reference businesses and content in your market. This guide covers link gap analysis, link origin classification, replacement-fit assessment, outreach, and measurement in Ahrefs and Semrush.